This is one of the least expensive, most effective and easiest-to-test types of marketing there is. And it's also a lot of fun. People EXPECT to find envelopes in the mailbox so by all means - don't send them one!
Case One
You go to the mailbox. Inside you find the usual assortment of credit card offers, bills, magazines and such. But wait, there's an oversized, dog-eared postcard. It looks like it's been through hell and back. On the front there's a photo of Pope John Paul proudly holding up a platter of Huevos Rancheros. On the back you see the unusual stamp and postmark - ROME. The handwritten copy is written as if penned by his Eminence himself as he proudly proclaims his successful first attempt at the famed Mexican breakfast entrée. He includes a 25cent coupon towards a purchase. Across the street a neighbor is holding a similar card only his features Queen Elizabeth and her chicken enchiladas. Postmark, LONDON. CLICK TO VIEW
Case Two
You operate a large workers’ comp company. The annual meeting of all the business leaders in the state is three weeks away and you're offering a seminar on Workplace Violence with a keynote speaker from the FBI. So sexy a topic, you thought you could simply send out a well worded, elegant, formal invitation and the hoi polloi would flock to the assembly hall. Not the case. You receive only a handful of responses and the room seats 300. Why don't we buy 400 little jewelry boxes at a cost of 30-cents each and have a calligrapher write on the lid “Last year thousands of loyal, hardworking employees received one of these.” Then, inside each box we'll place a shiny .44 caliber bullet. CLICK TO VIEW
Case Three
Yours is a business retreat in the countryside of New Hampshire. You offer excellent accommodations, all the latest technology, superb service, excellent food and plenty of recreational opportunities. The problem? You're too far from the cities. In this case, the solution is the problem. What's wrong with being away from the noise, the distractions and temptations when you're trying to conduct some off campus business? Such an environment should help everyone FOCUS better. Lets mock-up a four-color cereal box and call it FOCUS. All the copy explaining the benefits will be provided in cereal-speak. The prize inside the box is a DVD tour of the facility. Of course, the back of the box has a well illustrated special offer. CLICK TO VIEW
Shedman Blows Away Mail Boxes 
